A custom software development company can offer options and ideas that will not be capable of being utilized with out of the box software or options that could be past your technical capability. Adding a custom online community or a full featured shopping cart will be two examples.
Cost is also a key point that will often lean in favor to match a web development company. Even though the initial outlay might be cheaper with purchased software you might also need take into account the time you will definitely spend in developing the site, which will take time from the various other projects you could have. There will also be on-going maintenance, up-grades and possible repairs that must be covered that over time could occupy a large portion of your day.
Another benefit to having a custom web application development company is the potential of getting your search engine optimization or your internet promotion strategies taken care of. This type of business won't simply help you produce a stellar website but will also tell you what it will require to market and optimize the site so it may become successful.
It is very important invest some time and examine all your choices prior to making a determination on whether or not to take on the task of creating your website yourself. At the very least take the time to meet with a custom web design services company before making a decision on which route to go.
Source: http://ezinearticles.com/?Custom-Web-Development-Services---Tailored-to-Meet-Your-Specific-Needs&id=4709762