The Advantages of Creating Your Own Website

The use of the internet for the purposes of commerce is astounding. If you are serious about promoting your business and services and do not have a web presence, then you need to seriously consider creating your own website. Regardless if you're presently a small business owner or seriously considering starting a business, creating your own website has many distinct advantages,

Let me make this point absolutely clear: Creating your own custom website is easier than you think! Technology has advanced to the point where an absolute novice can create a basic website in one day. Always remember that your website will represent your company, it represents you as an individual. The level of professionalism that comes across from your site will speak volumes about your business and services.

There are many companies that allow you with a few points and clicks to put up an average looking website. But if your website is just average, the revenue you may generate form it will be just average, or even worse. Many people who put up websites without understanding why the web works the way it does are making a huge mistake. Why is that the case? Because a major factor in determining your online success is the amount of time you commit to educate yourself regarding proper website design. A failure to learn proper design principles will guarantee that your website will fade into oblivion. The following is just a very small sampling of the skill set you'll develop when you take the time to learn how to create your own website:

• Getting your pages on the Web - hosting, domain names, and FTP
• How to create a simple HTML page or web application and the proper way to add links and images
• Understanding the basics of web graphics.
• The proper way to develop a site from beginning to end.
• What is CSS or Cascading Style Sheets - properly formatting text, colors and backgrounds.

For example, you may be wondering why you really need to learn how to write your own HTML code with the availability of design software programs on the web that will write the HTML code for you. Do you need to understand everything about HTML code? Absolutely not. However, when it comes to HTML code, it's always best not to completely depend on a web design editor when designing your web site. You should understand the basics of HTML and have the ability to edit your own HTML code when you need to.

These days a website serves as the first point on contact between you and your target market. Having a website makes you easy to find and accessible. A website allows you to communicate with anyone in the world for free. A well-designed, well-structured website can be produced even by individuals, businesses and non-profits with minimal resources in a tough economy.

An engaging website is the first impression you will give to tens of thousands of people who are interested in your products and services. Ever evolving technology has made it possible for anyone with the desire to do so to create their own website. Don't be intimidated! Take control of the direction of your business and learn the basics of web design. Creating your own website is much easier that you think!

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